ABSTRACT
The purpose of this study is to explore what determinants affect small and medium enterprises regarding the adoption of broadband mobile applications. Today, broadband mobile applications are changing the business landscape rapidly, which presents a vital issue for enterprises to understand and tackle. Both qualitative and quantitative methods were applied in this study in order to analyze the issues enterprises may face with broadband mobile applications. Qualitatively, a preliminary study was conducted based on a review of literature to explore the factors that impact small and medium enterprises. Quantitatively, Structural Equation Modeling and AMOS were deployed to further examine the potential factors. As broadband mobile applications are mostly installed in the personal mobile device and operated by individuals, this study integrated the perspective of internal users along with the Technology-Organization-Environment framework to develop an ITOE research model to provide a more comprehensive view on the determinants and factors. The practicality and feasibility of the ITOE research model were then verified by the study results through the fifteen determinants identified. Based on the findings, implications and future research directions are proposed.